Media Consumption - I LAW FASHION
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I LAW FASHION

Media Consumption

During this period of pandemic-induced social isolation, it’s no surprise that people are consuming vast amounts of media. Today’s graphics use data from a Global Web Index report to explore how people have increased their media consumption as a result of the outbreak, and how it differs across each generation. ⠀
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Global Web Index found that over 80% of consumers in the U.S. and UK say they consume more content since the outbreak, with broadcast TV and online videos (YouTube, TikTok) being the primary mediums across all generations and genders. ⁣Unsurprisingly, 68% of consumers are seeking out pandemic updates online over any other activity. ⠀
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Gen Zers however, have other plans, as they are the only generation more likely to be listening to music than searching for news. Overall, younger generations are more likely to entertain themselves by playing games on their mobile or computer. Millennials also stand out as the foodie generation, as they are the most likely to be searching for cooking recipes or reading up on healthy eating. ⠀


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